Sponsored links are the new spam

educate Washington

Steven Frank drew the webcomic Spamusement from 2004 to 2007. The schtick was “Poorly-drawn cartoons inspired by actual spam subject lines!”

It was a genius idea. Frank encouraged other people to draw their own, based on spam they’d received. Back in the day, I drew about a dozen. Drawing them was a pleasant kind of mental palate cleanser, doodling that was tethered loosely to the verbal part of my brain.1

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E-publishing boondoggle

Via Daily Nous, I learn that Pacific Philosophical Quarterly (PPQ) has begun offering an odd choice to authors. When a paper is accepted, the author can opt either to have their paper appear post haste in an on-line only issue or to wait years for their paper to appear in a print issue. Articles in the print issue will appear on-line at the time of publication.

The publisher insists that the on-line only issues and the print+on-line issues will be of the same prestige and significance. After all, a paper is  accepted for publication before being assigned to one or the other.

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Tweets point nowhere

Mark Simonson’s blog got me thinking about information technology and the original aspirations of hypertext. Simonson laments that current technology is too much driven by concepts taken from print media. Part of the problem is the lack of a clearly defined alternative. Ted Nelson, who coined the word “hypertext”, had a vision of multiple texts floating on-screen with lines connecting points in one to points in another. I don’t see how that wouldn’t end up like items on a cork board linked by lengths of yarn, the idiom for madness from A Beautiful Mind which has become Hollywood shorthand for crazy conspiracy theories.

Old school blogging actually seems like a pretty good realization of hypertext. Good blog post take a while to write because you’ve got to provide pointers so that someone who hasn’t got context or who is curious can follow up. Someone who wants even more can search on key terms.

All of this crystallized for me what I don’t like about Twitter. In order to cut a thought down to Tweet length, people leave out context. What are they enraged about? What’s the thrust that drew their clever riposte? I can’t always tell.

Sometimes thoughts that won’t fit into a single tweet are written as a stream, possibly with numbered entries 1/9, 2/9,… I see entry 4 of 9 because someone reweeted it, and it’s a serious investment of effort just to view the original series in order. Even then, I can’t always suss out the context.

Twitter, in short, is hypotext. It eschews the links of hypertext but also the context you’d expect from a letter or newspaper article.

Part of the shift is that many people go on-line primarily with phones or tablets, appliances that are great for scrolling and clicking but bad for following multiple threads. Twitter and Facebook turn our feeds into one-dimensional things. We can scroll through, liking and reposting as we go. But reposting just drops another log somewhere into the flume.