During a commercial break while streaming the most recent episode of Would I Lie to You, I saw a new commercial for Meta (the company formerly known as Facebook). It concludes with the line, “The metaverse may be virtual, but the impact will be real.”
The jarring thing is the ad’s utter failure to imagine anything useful. It offers three examples of what’s coming. All of them involve people putting on goggles and gloves to enter virtual realities, which all feels very 1990s.
Continue reading “So very meta”